Mike Tyson famously said, “Everyone has a plan until they get punched in the mouth.” Good books touch our hearts. Great books kick us in the butt, and phenomenal books punch us in the mouth. Leadership and Self-Deception is a phenomenal book. Now I’ve mentioned this book on many occasions, but according to Amazon sales, it still remains on the outside of Amazon’s top one hundred books. And that is just not good enough! And so allow me to give you four reasons why this book ought to find its way to the top of your reading list. First, while it sounds like a business book and talks a lot about business, it is not a business book. And while leadership is in the title and talks a lot about leading, it is not a leadership book. In fact, it is a novel about how we fail to love and